ACOILUSD is a framework that can help you to ask the right questions when developing a complete product. A complete product is more than just the widget that you may be trying to sell, it’s the complete experience that the customer goes through when engaging with your widget; from when they first hear about it until they don’t want it anymore. Continue reading


Two extremely conflicting points-of-view are usually both wrong. Try to find the third way. The third way is rarely compromise. It more often involves repeatedly asking “Why?” until you understand what’s really trying to be accomplished. Only then bring to bear ideas, tools and approaches that address the revealed underlying … Continue reading