ACOILUSD is a framework that can help you to ask the right questions when developing a complete product. A complete product is more than just the widget that you may be trying to sell, it’s the complete experience that the customer goes through when engaging with your widget; from when they first hear about it until they don’t want it anymore. Continue reading

Lou Gerstner on Corporate Culture

“When I came to IBM I was a guy who believed in strategy and analysis. What I learned was that corporate culture is not part of the game: It is the game.”

– Louis V. Gerstner Jr., Who Says Elephants Can’t Dance?: Inside IBM’s Historic Turnaround, New York, NY: HarperBusiness, 2002.